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by: Insight Media
Consumers Striving to Connect Internet-Enabled TVs With Other Connected Devices
NEWPORT BEACH, Calif. (Sept. 4, 2012) – Apple’s highly anticipated Apple connected television platform (iTV) is likely to have a significant and disruptive impact on the consumer electronics and entertainment landscape once it’s introduced, according to a new study by Quixel Research and TFCInfo.
The nationwide survey of 1,169 current and potential flat-screen TV owners, which was conducted this June, provides a comprehensive view into the preferences and predispositions towards connected devices, content and services, as well as the emerging attitudes toward Apple products and the hotly debated iTV concept.
According to the study, while intent to purchase an iTV is understandably high among Apple owners (88 percent), a remarkable 80 percent of all current flat-panel TV owners also indicated they would be either extremely, very or somewhat interested in purchasing one of the new Apple televisions, assuming that it includes the company’s traditional attributes (advanced design, innovative features, simple interface, convenient usability and easy connectivity to other Apple devices).
The implications of all of this is clear: Increasingly, consumers are looking to seamlessly connect their home entertainment products with their mobile devices and a variety of content and services, while realizing more capability from their televisions as well, according to Quixel’s “The Projected Impact of Apple iTV and Other Connected Devices on Consumer Entertainment” study.
“Our research shows that there’s a major disconnect between current “smart” or Internet-enabled TVs and consumers,” said Tamaryn Pratt, president of Quixel Research. “Despite thousands of available apps, digital content is only being streamed by 50 percent of these owners, on a daily or weekly basis, and more than 80 percent said that this content was being used just for playing movies”.
“However, our research also shows that this scenario would dramatically change if Apple introduces its anticipated iTV. In fact, it could ultimately disrupt the home entertainment industry in the same way the company forever changed the computer, music, mobile phone, tablet, publishing and retail industries.”
Other findings in this survey include:
These and numerous other findings on the projected impact of Apple’s iTV and other connected devices can be found in this landmark survey conducted by Quixel Research, in cooperation with TFC Info and Communication Research Inc. To obtain a copy of the complete study, contact Tamaryn Pratt by phone (503-699-5133) or by e-mail (Tamaryn @quixelresearch.com).
About Quixel Research:
Quixel Research was the first firm to publish syndicated reports tracking and forecasting the residential LCD TV, Plasma TV, Micro Display and Front Projection markets. Established more than a decade ago, Quixel focuses on identifying and capturing consumer buying and behavioral data related to televisions and other home entertainment products and services. Our strategic managers have decades of global experience in the consumer electronics and high tech and business-to-business markets