4K/UHD Symposium: Next-Gen Image Formats: More, Better, or Faster Pixels?
The Society of Motion Pictures and Television Engineers (SMPTE) and Insight Media have teamed up to create an event focused on the 4K/UHD (Ultra High Definition) professional and consumer ecosystem. It is composed of three elements:
- A Technical track (Oct. 21)
- A Business track (Oct. 21)
- A 4K/UHD Demonstration Area (Oct 21-23)
The event will be held at the Loews Hollywood Hotel and conference center complex in conjunction with the SMPTE 2013 Annual Technical Conference & Exhibition, Oct. 21-24 in Hollywood, California.
The Technical Track will be led by Program Chair Skip Pizzi, director of digital strategies for the National Association of Broadcasters (NAB). Industry experts will talk about the next generation of image formats — including discussions on higher frame rates, wider color gamut, and increased dynamic range — along with 4K (UHD-1) and 8K (UHD-2) resolutions. This one-day technical symposium will provide delegates with an understanding of the technology landscape, separating fact from fiction. This program is designed for anyone responsible for delivering high-quality imaging in television, cinema, and broadband applications.
The Business track is being led by Program Chair Chris Chinnock, President and Founder of Insight Media. This conference will focus on the business, investment and ROI issues associated with the broader adoption of 4K/UHD equipment and content in consumer and professional markets. This parallel track event will complement the Technical track by helping senior executives, decision makers, product planners and investors sort though the complex issues involving the role out 4K. A series of panel sessions will be organized that focus on the fundamental questions around the timing, positioning and monetization of investments in the 4K/UHD ecosystem. Panelists will offer a range of opinions and view to spur discussion of these complex issues.
The third leg of the event is a 4K/UHD demonstration area. One of the objectives of this component is to address the concern that a lack of native 4K content will slow consumer interest. To address this, demonstrations will be arranged to showcase image processing and scaling engines and their ability to produce 4K/UHD content from lower resolution sources. The high quality of these images, especially when compared to their native 4K/UHD versions, should help convince industry leaders that content is not a hurdle for adoption. This leg is also led by Insight Media, who will work with SMPTE and a neutral third party to develop 4K and 1080 versions of the content to be shown on the demonstration displays.
On October 22-24, SMPTE will conduct the 2013 Annual Technical Conference & Exhibition in the same location. This is THE premier annual event for motion imaging and media technology, production, operations and the allied arts & sciences. Join us and network with the elite and world-renowned technology thought-leaders from motion picture studios, broadcast and distribution networks, production and post-production community, software companies, systems integrators, manufacturers, display technologies, distribution providers, over-the-top providers and others leading the evolving motion imaging industry.
As an accredited industry standards-setting body, SMPTE is also the industry’s leading nonprofit association providing technology education to the motion imaging industry. We’re all about creation, management, distribution and display of the moving image. We offer three days of highly technical sessions covering everything from emerging technologies to advancements in workflows, a high-tech exhibition hall and unparalleled networking opportunities – network with the experts you need to meet. Join us – don’t miss this extraordinary, once a year opportunity!
The Society of Motion Picture and Television Engineers (SMPTE), the worldwide leader in motion-imaging standards and education, is seeking proposals for technical papers for the SMPTE 2013 Technical Conference & Exhibition.